Job Summary:
PharmaOverseas is looking for a results-driven Media Buyer to join our marketing team. The Media Buyer will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to support brand awareness and product sales. This role requires analytical thinking, digital marketing expertise, and a strong understanding of media planning and buying strategies.
Key Responsibilities:
• Plan, negotiate, and purchase digital media advertising space across platforms such as Meta (Facebook & Instagram), Google, YouTube, and programmatic networks.
• Collaborate with the marketing team to define campaign objectives, target audiences, and budget allocations.
• Monitor campaign performance and optimize for key metrics such as ROAS, CTR, CPC, and CPA.
• Conduct A/B testing on ad creatives, audiences, and bidding strategies.
• Prepare performance reports and deliver actionable insights to improve future campaigns.
• Stay up to date with trends in digital advertising, algorithm changes, and platform updates.
• Ensure all media buying activities align with the company’s marketing goals and compliance standards, especially in the pharmaceutical sector.
Requirements:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years of experience as a Media Buyer or in a digital advertising role.
• Strong experience with Meta Ads Manager, Google Ads, and analytics tools (e.g., Google Analytics).
• Solid understanding of media metrics, tracking, and reporting.
• Ability to manage multiple campaigns simultaneously with attention to detail.
